Pernod Ricard Argentina in collaboration with Answer Seguros developed “Absolut Nothing“, a campaign that seeks to raise awareness about responsible and alcohol-free driving. For that, was presented the most famous bottle of vodka in the world, without vodka.
These bottles was delivered to journalists, celebrities, influencers, and opinion leaders from the world of motorsports and the road in bags made from recycled airbag fabric. The bottle is empty.
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