Blue Label 2015 Design

Last rebranding in 2015 was curated by The Brand Union agency. Calligrapher Luca Barcellona has created a new script for the bottle, which is inspired by Swedish lettering but is also cool, simple and modern.

Illustrator and engraver Martin Mörck has redrawn the seal on the bottle depicting a portrait of Absolut founder Lars Olsson Smith. The final design is a bold image which depicts Lars Olsson Smith at the height of his success. 

Year: 2015